Fashion On The Web

February 25, 2010

Burberry showcase first 3D show

The iconic British fashion label Burberry made history as it broadcasted the first catwalk show in 3D at this year’s London fashion Week, streaming its show to five simultaneous private events in New York, Paris, Dubai, Tokyo and Los Angeles, for those who could not attend. The front rows of the show was made up of a collection of A-list stars and industry insiders waiting in expectation for the show designer by Christopher Bailey who is creative head at Burberry.

The collection was a look back to Burberrys English heritage and history with coats in leather and sheepskin adorned with leather buckles and brass trimmings, as well as thigh high leather boots and textured dresses in old English colours of deep berry and moss green.

Christopher Bailer said of the show. “This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.”

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