Last year saw the launch of Liam Gallagher’s clothing range Pretty Green and it seem that a year on thee brand is going from strength to strength because the label is now opening its first shop, from 11am on Friday 30 July you can visit London’s famous Carnaby Street where the stand alone store is.
The 2,000 sq. ft pop-up shop that covers two storeys with the basement area will offer items from the spring/summer 2010 range, which includes polo shirts, oversized parkas, knits and skinny scarves in the Mancunian’s signature style as well as a selection of exclusive Pretty Green pieces.
The store which is decorated with ‘60s Mod influences features a giant image of the former Oasis front man perched on a Lambretta scooter on Brighton beach. The brand which was after a song by The Jam, is available online via their website as well as been stocked in Selfridges department stores.