The latest Fashion Targets Breast Cancer campaign has Kylie Minogue, Sienna Miller and Claudia Schiffer all stripped off for a series of seductive photographs, snapped by Mario Testino. The black and white images show the three women posing naked but for a strategically placed black and white silk sheet emblazoned with the charity’s famous bullseye logo.
For Kylie Minogue, who fought breast cancer in 2005 and had the all clear she said “It means so much to me to be part of this year’s campaign for Fashion Targets Breast Cancer. I wholeheartedly support their efforts to raise funds for the vital work undertaken by Breakthrough Breast Cancer.”
The campaign which hopes to raise £1million this year for the charity also has a range of fashion items sold through a variety of high street shops and online stores, including Topshop, Warehouse, Whistles, River Island, Marks & Spencer and my-wardrobe.com. A third of the proceeds will go to the charity.
Each of the fashion brands have chosen items to sell such as cocktail dresses, snug cardigans and accessories, to be sold especially for the cause.
Since its inception in 1996 Fashion Targets Breast Cancer has raised over £10.5m in the UK or Breakthrough Breast Cancer. Set up by American designer Ralph Lauren following the loss of his friend, Washington Post fashion Editor Nina Hyde, to the disease.
Fashion Targets Breast Cancer Logo
Picture courtesy of geetarchurchy