One of Britain’s most successful designers and fashion businessmen, Paul Smith, is launching his first collection of children’s wear called Paul Smith Junior. The range is designed for newborns up to 14 years old, will retail between £34 and £250 and will be stocked at Harrods, Selfridges, Harvey Nichols and Brown Thomas as well as other major stockists.
His children’s range will follow similarly to his adult clothing ranges with his signature style of quirky classics-with-a-twist approach, featuring child-like charm. Borrowing from the main men’s and women’s collections and ‘downsized’ he also uses a bright, punchy colour palette.
The ranges focus on the traditional with the girls range including rose-print, silk dresses and cute, cardigans as well as soft, jersey, long-sleeve T-shirts to layer under wool smocks. He also focuses on tiered peasant-skirts, corduroy jackets, wool pea-coats and kilts and tweed shorts, all with a nod to the past.
For the boys he opted for practical clothing style that is ideal for play, the collection includes multi-stripe and floral shirts, graphic-printed padded jackets, quirky Tees, khaki parkas, pinstripe jackets and luxurious cashmere knits.